Writing “great content,” optimizing it, and getting trusted
links is now just the start for ranking keywords.
As machine learning and artificial intelligence continue to
evolve, each will carry more weight in Google’s core algorithm.
The ultimate goal for Google is to understand context and serve
results based on searcher
This makes advanced level keyword research and selection more
important than ever.
For starters, you need to recognize there are some keywords and
queries that will be impossible to rank for.
A keyword’s contextual relevance must align with a search query.
Before spending time and resources trying to rank for a phrase,
you need to look at the current ranking websites and phrases.
Unless your website and landing page are similar to what is
ranking, chances are it won’t happen.