Did you know that the total internet users worldwide make 3.5 billion searches every day on Google alone?
Paid traffic is the second type of traffic you can direct towards your website. Paid search results are advertisements. It is hard to get your website at a top rank on a SERP. Appearing at the top of SERP through paid advertisements is not much of a challenge. The ads are always above organic search results. You will see the word “ad” written on them.
As organic search becomes more advanced, paid search gains in popularity. There is no waiting in paid ads, and you do not have to worry about changes in the Google algorithm. The changes will not impact your position on the SERP. Unlike organic search, paid search generates immediate results. It gives a good ROI, and a business owner can keep the campaign budget in their control.
One of the most effective paid search techniques is Pay-per-Click or PPC. It is one of the most effective ways to generate paid traffic on your website. You have to create an ad copy and time your ad postings.
Once you know the difference between organic and paid search, you can create a clever digital marketing strategy for your business. Including organic and paid marketing methods in your digital marketing strategy is essential.