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Organic vs Paid
Searh Results

Organic Vs Paid Search Resultgs
According to a recent study, over 90% of all internet users abandon their searches after the first page of results with close to 50% clicking on the first two organic listings

There are two different types of traffic sources from a search engine, including organic search and paid search.  Businesses have difficulty choosing which one is better for their business. If you want to create the most effective digital marketing strategy, you must know exactly what organic search and paid search is how exactly these two can benefit your business.

Most search engines return ten "natural" or organic results per page. If your company is not ranking high enough on search engine results, it is likely that your prospects will never find you.

Did you know that the total internet users worldwide make 3.5 billion searches every day on Google alone?

Organic Search

Let’s start with an organic search.

Suppose you want to search for the best online shoe store. Where do you go? Yes, you go to Google first, of course. When typing your query in the search bar and pressing enter, a page appears instantly. This page is called the Search Engine Result Page or SERP. There will be hundreds of results with some advertisements on the top and sometimes the bottom of the SERP. The links that show up below the advertisements are the “organic search results.”

The organic search results depend on the actual quality and content of a website.  

It depends upon the website structure, the relevance, the value it offers to users, loading speeds, and many other factors.

This traffic to your website through these links is called organic. Most businesses consider this the most valuable form of traffic. Why? Well, because you are not paying for these visitors. You are attracting organic traffic without paying for it.

Organic traffic is beneficial for every business, and higher unpaid traffic indicates that a website is providing real value to a user. For Google and other search engines like Bing and Yahoo, the most important factor is user experience. The more clicking on the pages of your website, search engines consider that website and assign it a high rank on the SERP.

The best way to appear in organic search results is Search Engine Optimization or SEO.

The most potent and impactful organic marketing technique is SEO. Even though it is a long-term process, its effects are phenomenal. 

Businesses hire SEO experts to increase their visibility in organic results. Appearing at the top of organic search results is the most significant achievement for every company.

Organic search provides an impressive ROI and even boosts credibility. It helps a business attract relevant users, and it even supports various other marketing channels, including social, paid, video, and e-mail.

Paid Search Results

Paid Search

Paid traffic is the second type of traffic you can direct towards your website. Paid search results are advertisements. It is hard to get your website at a top rank on a SERP. Appearing at the top of SERP through paid advertisements is not much of a challenge. The ads are always above organic search results. You will see the word “ad” written on them. 

As organic search becomes more advanced, paid search gains in popularity. There is no waiting in paid ads, and you do not have to worry about changes in the Google algorithm. The changes will not impact your position on the SERP. Unlike organic search, paid search generates immediate results. It gives a good ROI, and a business owner can keep the campaign budget in their control.

One of the most effective paid search techniques is Pay-per-Click or PPC. It is one of the most effective ways to generate paid traffic on your website. You have to create an ad copy and time your ad postings.

Once you know the difference between organic and paid search, you can create a clever digital marketing strategy for your business. Including organic and paid marketing methods in your digital marketing strategy is essential.