seo services 

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Keyword Planning

Is essential to your website traffic, if the words your clients are using to find you are not on your website you won't get found.  

Keywords

How well does your website rank for keywords and phrases on Google, Bing and or Yahoo. 

  • How many and what social links, citations, backlinks and percentage of alt tags you have versus what your competitors have.  

  • We check your website page architecture. 

  • What do you need to do to beat your competition!

Website Keyword Content is King!

Keyword Content Planning

We work with you to determine which keywords you wish to rank for.   

  • Who is your target audience and what would they be looking for when they do an internet search. 

  • We perform a keyword research of actual searches by people to determine the best keywords and phrases to help you rank for on search engines. 

  • We check out your competition with the highest organic ranking and see what keyword and content are successful for them. 

  • Knowing your competition will also help you with the keywords you should use on your site pages to meet the needs of your customers.  

Discover new keywords.

Search for words or phrases related to your products or services. · Research keywords using some of these free tools: 

Google Keyword Planner

Ahrefs

Wordstream Free Keyword Planner

Wordtracker

Use the above keyword tools to find what people are searching for so you can use them on your website to get found.  There are quite a few more tools but some require monthly subscriptions. 

Example Google Keyword Planner, gives you average searches. 

 Using keywords in urls

Many SEOs believe that the influence of keyword-rich URLs on rankings is a thing of the past. While it may or may not be true, you are not losing anything when you include keywords in your URLs. So, at the chance that it still works, we do recommend building your URLs around your main keywords.

Not to mention that a keyword-rich URL may actually improve your click-through rate in search results. URLs are a part of your snippet, and having it show another keyword will make it appear more relevant.

 Think ahead

Avoid including information that may change in the future. Let’s say you publish an article called Top 10 Gravel Bikes to Buy in 2020 and your URL ends with /10-gravel-bikes-2020. A year goes by, the article ranks very well, and you want to update it to Top 12 Gravel Bikes to Buy in 2021. Except you can’t because your URL will forever give you away:

Be consistent with urls

Make sure that all of your URLs follow the same formatting rules. This way you will avoid creating duplicate pages and messing up your website structure. Some of the popular URL formatting rules include sticking to lower case letters, using slashes to separate folders, and using dashes to separate words.

Mind the length

Shorter URLs are, generally speaking, preferable. You don't need to take this to the extreme — it is normally ok for URLs to be up to 50-60 characters long. But if you have URLs pushing 100+ characters, there's probably an opportunity to rewrite them and make them more appealing.

If you're building your URLs based on the title of your post, think of cutting down on stop words (and, but, a, the, and others) to make them shorter and more readable. Also, try to avoid an excessive number of folders — use your folder structure to show the hierarchy of your content.

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