Mobile-First!
More people are using mobile devices than ever, and search engines are using innovative techniques to tailor content to them. To make sure you're not left behind, you'll want to not only ensure your content looks great on mobile devices, but also help search engines decide what kinds of queries you should rank for.
We need to evolve to a mobile-first web, there are solutions designed to attract and satisfy search engines and keep consumers happy. There are tactics that help ensure increased organic reach, in addition to highlighting smart ways to view data, intent, consumer choice and crawl optimization.